pper Street Events is a specialist producer of unmissable consumer experiences. Our events are at the heart of the UK’s thriving art & design, craft, cycling, dance and specialist travel scene.

For over 30 years, our operational excellence, subject matter expertise and creative flair has secured us the leading position in all our markets. Our people combine the very best in event industry know-how with a genuine, personal enthusiasm for their sector.

  • With an experienced senior leadership team, a modernised tech and data infrastructure and an ambitious strategy, our next chapter will see accelerating growth as we extend our core business beyond consumer events.
  • We’re instinctively customer-first and always data-led, meaning our new product pipeline is packed with potential. We’ve a track record in successful product launches and acquisitions. We’ve developed a codified, cross-discipline of working that means we can take concepts to market quickly and support them as they grow with a smart, modern marcomms engine.
  • Upper Street Events Ltd has been owned by Living Bridge private equity since 2014. It was established in 1987 as a division of the Business Design Centre Ltd.  In 2009, the company demerged to become Upper Street Events Ltd. Julie Harris joined as CEO in 2017.
  • Immediate Media Co Acquired Upper Street Events in 2019 and Paul Byrom stepped in as Managing Director.  Find out more about our leadership team here.

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PASSION, DEDICATION, INNOVATION SINCE 2002 Whether you’ve been cycling all your life, or you’ve just started, The Cycle Show has something for you! Find out about the latest innovations, meet your cycling heroes, get advice from the experts at BikeRadar and see your favourite brands. Get ready to be amazed by awe-inspiring tricks and flips in our brand new Arena and test out the latest bikes on our specially designed, free-to-ride test tracks. This unforgettable day out will inspire and entertain you with the UK’s biggest selection of all things cycling.   EXPERIENCE Be the first to see and test ride the latest 2020 road, MTB, e-MTB and gravel, single-speed, hybrids, foldables, kids and e-bikes. Try the latest tech, gadgets and training equipment; sample the latest nutritional fads and drinks; learn new skills and tricks; and meet the biggest brands who’ll be on hand to answer your questions and give expert advice. DISCOVER The Cycle Show is the UK’s largest and best place to broaden your cycling horizons. Discover all that’s new in the industry – from the newest, groundbreaking bikes, tech and must have accessories to the latest cycling trends and disciplines. Refresh your gear and buy all the essential accessories you need for your […]

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